This launch trailer was created for the pre-release of the Museo del Zócalo in Guatapé, a cultural initiative supported by renowned Colombian athletes Juan Guillermo Cuadrado, Yerry Mina, and Jefferson Lerma. Their involvement amplified the project’s national relevance, giving the story an even deeper resonance.

Working under Genesix, I directed the entire creative process — merging on-location production with advanced AI-driven storytelling. We traveled to Guatapé to capture real, heartfelt moments, and complemented the narrative with AI-generated sequences that brought the museum’s inner world to life. The voice-over was also crafted with AI, shaped to deliver the exact emotional texture the project needed.

Project Highlights:

• Full creative development: concept, script, direction, and production workflow.

• Hybrid narrative: real footage filmed in Guatapé blended with AI-generated scenes to enrich the story arc.

• AI-designed voice-over, tailored to match the emotional intention of the trailer.

• Cinematic post-production: sound design, audio restoration, and expressive color grading.

This launch trailer became the opening heartbeat of the museum’s story — a bridge between tradition, innovation, and the cultural pulse of Guatapé.