This project was part of the official launch of Actitud Al Cuadrado, a mindset and high-performance methodology developed by Colombian football star Juan Guillermo Cuadrado. Designed to inspire discipline, emotional strength, and personal transformation, the brand required audiovisual pieces that reflected both its energy and its purpose.

Working under Genesix, I produced the official commercial trailer — shaping a visual narrative that reflects the core message of the method: elevate your attitude, multiply your impact. From lighting direction to pacing, every choice was crafted to enhance Cuadrado’s presence and the spirit of resilience behind the project.

One of the most meaningful contributions was the original music production. I composed and produced the complete soundtrack for the trailer, including an original intro song in which I personally performed and recorded the vocals. This musical layer added emotional depth and a distinctive identity to the trailer, giving the piece a signature energy that aligns perfectly with the message of the program.

I also produced the voice-over narration for one of the official Actitud Al Cuadrado courses, guiding viewers through the content with precision and intention. Additionally, I created and edited several social media reels, shaping the brand’s digital presence and boosting engagement across platforms.

Project Highlights:

• Production of the official commercial trailer for Actitud Al Cuadrado.

• Full original soundtrack creation — including intro song performed and recorded by myself.

• Voice-over narration for one of the program’s training modules.

• Editing and production of multiple reels for social media distribution.

• Creative direction aligned with the methodology’s motivational and transformative spirit.

• Cinematic post-production focused on energy, clarity, and emotional impact.

This project combined storytelling, performance, and music — a fusion that gave Actitud Al Cuadrado a powerful audiovisual identity ready to inspire thousands.